How can subscription to a shipping service be compared to membership in a community? Where is the "community" in this? Do Prime-subscribes gather sometimes to discuss how they are subscribed to Prime?
> Though it is impressive that Amazon has turned a delivery fee - that most people don't like paying - into an exclusive subscription service.
Where Amazon has convinced people to prepay $100 per year for shipping on select items similar to how Apple has convinced customers to overpay on hardware and accessories to be part of the same style club. Community was probably the wrong word, but exclusive/elite membership maybe? And yes I hear people all the time talk about their prime memberships, especially at work.
> Though it is impressive that Amazon has turned a delivery fee - that most people don't like paying - into an exclusive subscription service.
Where Amazon has convinced people to prepay $100 per year for shipping on select items similar to how Apple has convinced customers to overpay on hardware and accessories to be part of the same style club. Community was probably the wrong word, but exclusive/elite membership maybe? And yes I hear people all the time talk about their prime memberships, especially at work.