[greenyoda]

Could you please clarify whether your business will actually be manufacturing this new shampoo, or whether you'll just be distributing a product that's already being manufactured by someone else?

- If you're manufacturing it, why would you only be selling it by subscription? If it's really a superior product, you could be selling it through thousands of retail outlets (and benefit from economies of scale from manufacturing it in higher quantities).

- If you're distributing someone else's product, what are the barriers to entry that would prevent anyone else from competing with you? (E.g., do you have an exclusive distribution agreement with the manufacturer?)

[yikyak1]

- Our business will be manufacturing this shampoo.

- Initially we would like to sell it as subscription service so we can keep price low, deliver superior quality product and build initial customer base who will love and regularly use this shampoo. Once the product is established and receives positive feedback from customers, we will bring this shampoo to retail stores.