| How does that actually work? Do lawyers get names and addresses of potential jurors in advance? How much in advance? Assuming they do, what exactly do you do with that information? Let's say the juror is "Joe Smith from Alabama". What is the probability that: 1. he has a twitter account 2. he provided his full name in the account 3. Which of the following accounts belong to that particular Joe Smith: https://twitter.com/search?f=users&q=joe%20smith ? What other "social media" data can you provide? Facebook? (it's mostly private and not available for low-grade stalking). Tinder? What is your addressable market? How many jury selections there are in US where "millions are on the line"? And if there really are "millions on the line", can't they afford $250/hr jury consultant? How did you validate your idea? How many attorneys at small companies did you talk to? What is the "incredible value" of attorney knowing twitter posts of a potential juror? |
A sample of information, just what I remember, I'm not looking at the list.
Name
age
education
limited previous legal experiences
Address
Employer and length of time with employer
members of household with relation and age
Criminal history, down to parking records, doesn't come with the juror info sheet, but is usually easily accessible by attorneys.
Even simple things that can be grabbed from facebook/twitter/anything would be useful. Often the halo effect or a person trying to get out of jury duty cause some degree of deception. Anything that can verify what they said in court is valuable. A jury could consist of as few as 6 people, finding that one of them is biased against you and you can strike them is great. The smallest thing can mean a great deal. Say under their favorite books they list civil disobedience, you could easily strike them from a case where one side may be some sort of conscientious objector.
True, if there are millions on the line the attorney would probably hire a consultant, but in that case I think a consultants job would still be easier with my tool than without it and should result in a sale for me, just from the consultant instead of the attorney.
As far as market, not much like this exists, but it is being asked for. There are roughly 80,000 trials per year in the US, a prosecution and defense for each, so 160,000 opportunities. This also makes it such that there are 800,000 potential jurors per year. Some pricing structures I think are reasonable could result in a revenue of under one billion per year.
I'll be honest I've not talked with many people, > 10, but the reactions I received from those I've talked to has convinced me. I've talked to a few civil and criminal lawyers, both public servants and private firms and the feedback is usually ecstatic. "incredible value" might be my words, but "invaluable" was what one lawyer kept saying. Further validation comes from a rudimentary and necessary building block of this, note taking electronically during jury selection, is immature to the point it almost doesn't exist was something I was approached by attorneys to create. The data mining and giving suggestions just seemed like a natural evolution, which so far has been received well.
I know I won't be able to provide everything on every potential juror, but if I'm consistently striking one I'm showing value. And with a pool of > 200 people I'm sure there's someone that I can dig up dirt on.