[sschueller]

What I don't understand is why is reddit putting so much effort in their own apps now when there are very good 3rd party apps available?

Is the end goal to take control of mobile and close down the API so they can shove ads down peoples throats?

It didn't work out well for twitter...

[shostack]

Most likely yes. This seems to be the Twitter approach all over again. Although you'd think the failings of that would be pretty obvious from a strategic standpoint, particularly for someone with as much business-savvy as Sam. So odds are they either have an idea for how to do it differently, or they think their platform is so much better and entrenched than Twitter that the same bad strategy could still be successful for them.

[robwilliams]

Well everyone is using the official Twitter app so I think it did. No one cares about API availability except a very small subset of developers.