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by ddalex 3726 days ago
This is a nice summary of what's going on - to get to the gist of it, Romania has great technical talent, coming out of decent technical schools.

What severely lacks in Romania, in my view:

a). the business environment; the internal demand isn't enough to support starting and growing business on the local market; building products for external markets from get-go is difficult. This leads to:

b). the business talent; the number of big companies (in the sense of growing into an international market) founded in Romania and managed by Romanian business people can be counted on the fingers of one hand. Leading to:

c). the product talent; since there is no big demand for products in the local market, there is no way to grow local product designers - the people that can and want to design and build a product just find it easier to emigrate, depleting the already small pool of available talent.

All of this leads to companies coming into the country just for technical talent, which is easily employed as outsourcing contractors, and keep the self-perpetuating circle of the tech scene being driven by outsourcing. And this effect is also visible at startup level, where the Romanian-funded startups often have the headquarters, and product designers in US or Canada, and the technical talent in Bucharest or Cluj.

I have no idea how to fix this problem, of even if it is a problem in the first place - I feel that as the local economy matures, niches for specific targeted products will appear, facilitating the development of locally-designed products built by local companies. But starting startups based in Romania targeting foreign markets is still an uphill battle versus companies local to those foreign markets.

3 comments

Very good points! c) goes hand in hand with two other things: many managers are former programmers with little or no appreciation for good product and good UX. And second, romanian designers are still pretty much artists, drawing candy stuff. I know some very good designers with good UX skills, but they are a minority.

Only where you have good managers, good devs, and good designers thinking solely about the people using the product, you'll have a community that gives birth to real software professionals. We're still in the age of Angular v React, Dawn of Outsourcing.

A savvy product person (maybe with a foreign network) could see this as a massive opportunity. Eastern Europeans are lauded for their technical ability, and have been for some time.
I'm an American who used to work for a British company and we did exactly this. I spent a good year and a half building teams in Cluj to very good success. The developers in Cluj were top notch and most all worked for US/EU based firms (Westinghouse, Nokia, Betfair, etc were some of the biggest there). I don't think I interfaced or saw any companies focusing on building software specifically for the Romanian market...the country still has ways to go in physical infrastructure before it can adopt technical infrastructure.