[morirb]

thanks:)

"we're starting with the more design-centric industries since they tend to be the ones with weird value/pricing parities." -> do you mean that there are small merchants offering products that are both cheaper and higher quality than big well known merchants? And it therefore makes sense for Nuyolk to bring these better products to consumers?

[lovetteregner]

Yes. There are quite a lot of independent labels -- especially as the current barriers to entry allow almost anyone with reasonable design skills to start one. Also, the design-to-delivery/store costs are way cheaper in emerging economies like the Philippines (where we're based), allowing local designers to produce quality at a minimum. There is also a growing trend towards proudly-locally-made (in the US) and socially/environmentally sustainable products. Those who chose to fulfill their own deliveries also have better contribution margins as they avoid a huge portion of the ~40% of sales that retailers charge. The major problem for these kinds of labels is distribution. It's tough to get the word out when you don't have the economies of scale -- hiring a content and marketing squad does not make sense early on.