[PhillyPhuture]

- abuse is a concern. I'm hoping the disposable nature of the experience limits it. - there is a monetization strategy dependent on the user base. We want to offer helpful services (deeplinking or otherwise) that are location/context specific. - there is a white-labeling feature too for a smaller cash-flow. Let's say Red Bull wants to use it for a Fleugtag (sp) weekend of activities. - we're hoping the disposable nature of hashtags will allow for enough of a namespace. - You have to subscribe through EventCast. Growing the userbase will be THE challenge as this is a tool useful when you need it but otherwise dormant.

The early users, though, found it to be their go to app at the 4AsTransformations conference, for example.