Perhaps it might be more profitable to simply seek out the most entertaining types of work going on around the community and live-stream it. This would remove the costly and risky aspect of managing the work "entertainment".
That's certainly possible but a dedicated sponsored team will result in a wow factor that the average community based group wouldn't necessarily posess. You would be hard pressed to find a jackass caliber group in every community, but if they are sponsored they could travel and maximize the entertainment value.