[jay_kyburz]

To be honest, I'm not entirely sure what the premium content will be, its something I would like to talk more to authors about and test a variety of things as the platform develops.

Imagine that you were reading Game of Thrones, you might consider paying a dollar to read an extra chapter about the Iron Islands. Perhaps a short story of a Greyjoy adventure.

We would be different to Amazon simply because the structure is very different. Most of our content will be free. Our focus will be on building a fanbase for the author, and selling those fans special privileges.

I've been a game developer for many years. I worked for about 10 years on AAA games like Bioshock for Irrational Games and 2K, but about 5 years ago I went indie. I have 2 web games online right now. Neptune's Pride and Blight of the Immortals, both are large web apps with lots of moving parts like payment integrations. www.ironhelmet.com

I think the core technology would be a web app, but we would bundle it as a native app where that makes sense (mobile).

I'm not 100% sure how easy it is to push content to a users kindle directly (which would be ideal), but putting text in an open format and emailing it to them is very easy. I only read on my Kindle these days, and I think one of the core challenges would be to work out how to make it easy for users to spend money with us when they are sitting on the couch with a kindle, not sitting at their PC.