[numlocked]

I'm involved in placing POs for CPG products (I work for a retailer). Why would the process be fundamentally different for liquor wholesales & retailers? I get that it's currently an inefficient system, but if you could snap your fingers and put the tech in place, what about it is differentiated enough from existing purchase order systems to justify focusing specifically on the liquor biz? Genuinely curious!

[tboxer]

Great question. The main problem isn't necessarily placing orders, its also being able to manage your ordering process. If you are doing a new cocktail menu and you need a lemoncello that is under 20 dollars to fit into your cocktail, you would have to reach out to every rep and ask them for product info and pricing. Our system lets you see everything available to you from all distributors. You can then one click order across as many distributors as you want.