[dwmintz]

Agree that it's only one part of the data lifecycle, but if you don't have your own team of engineers to build all those connectors, you can't even get to the point of being able to transform your data.

We at Looker (disclosure: work there), are totally focused on making the transformations fast, flexible and powerful. But without the data to transform, there's nothing we can do to help customers. So we're super psyched that Segment is stepping in to fill this void and get the E and L done, so we can T.

[greggyb]

Absolutely. I was just trying to illustrate where a single tool doesn't pose a threat to BI companies, particularly from a consulting angle.

Tools like Segment and yours are invaluable. I work for a Microsoft partner, so often am stuck in that ecosystem for better or worse, but the problems and solutions in the BI space are largely universal and transcend specific tools. Even when the tools make individual tasks trivial, the overall architecture and design of a data pipeline and visualization solution leave plenty of room for companies like the one I work for.