[hythloday]

> up to the time when statistical significance is achieved. You generally then stop the test

Just a note, don't literally do this:

http://conversionxl.com/statistical-significance-does-not-eq...

[disgruntledphd2]

Just to reiterate, this violates the assumptions under which you get your p-values.

I want an A/B testing tool that won't let you see results until it's done.