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by josephlord
3720 days ago
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They don't need to. They just need to stop it becoming a full competitor. Facebook's asset is the social network, your contacts. WhatsApp was a threat because they were getting a social network to match. That could then have been acquired (by Google) or developed a more social platform on top of it. By owning it Facebook can keep WhatsApp limited to a messaging platform only and remove the risk and limit the damage to Facebook itself. Next step moves to encourage WhatsApp users onto Facebook for group messaging type services. |
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