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by devit
3727 days ago
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Can anyone explain how a chat-based interface can possibly be generally successful except briefly as a novelty? Surely an UI with controls specific to the task at hand is much better than having the user guess what the bot responds to and what it can do? In the restaurant use case, for instance, a QR code + text URL that points to a website where you can advertise the restaurant with whatever graphics and UI you want seems far better than some sort of text interface (which also requires them to be Kik users, know they can scan the code, etc.). |
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The usefulness of chat interfaces is proportional to how complex the task is and how poorly the user understands the scope and structure of the task.
To use a contrived example, if you have no idea what's left in your fridge, saying "Computer, restock all my essential groceries" is easier than going into the fridge, figuring out what you need, and ordering it via a traditional interface.
Or think of a customer service hotline, where the caller has no idea what options are even available to them, nor do they understand the hellish tree-structure of the touchtone menus. In these instances natural language interaction can remove the need to understand the structure of the task and get them directly to the thing they need. Many customer service lines are already doing this in a simplistic keyworded way, and they can be better.
On the other hand we're seeing a lot of people try to apply chat/natural language interfaces to tasks that are both simple and well understood by their users, and I think these will be doomed to fail. Ultimately voice/text is harder and more annoying for the user than punching buttons, the tradeoff being that they can be valuable when the task is complex/opaque. Most of these applications don't hit a positive tradeoff for the user - and end up being a complicated/annoyingly unstructured mode of interaction nobody wants to use more than once to show off to their friends.
Simple/well understood things like "call an Uber" I think will be pretty DOA if you try to shoehorn a chatbot into the middle - users will prefer the actual UI over it any day of the week.