[andersen1488]

""The Coolest Cooler in that video was a one-of a kind prototype," Grepper said. "Ultimately it's not a scalable design – it's an industrial design."

The proof-of-concept prototype cost him $15,000 to make, he said."

"[After Amazon approached us] we recognized that every Coolest cost more than each backer had given us for the manufacturing process,"

Incredible.