[petenixey]

Disclaimer - I know the founders and they're a really good crew. Super solid background in business and really care about creating a great product.

The business model for this is all based around providing pensions / pension brokering. Since all UK businesses have to transition to providing pensions over the next few years there's a huge opportunity in helping make it easy and painless and that's what the guys behind Charlie are focussed on.

Sorting out pensions is going to be a massive headache for both businesses and employees so there's a huge window for a startup to take that pain away and make it all seamless. They've got lots of companies using it already and it's very well built and well funded so I think they're in a great spot.

Will be interesting to see how they compete against Xero or perhaps integrate with them but in a pure HR/pensions play there's a lot of room to make a swoop