[brikis98]

> For instance, he talks about working strategies, and puts Google as an example.

First, I also listed LinkedIn and Facebook. Second, many small companies use the same strategies, but most people probably haven't heard of them, so they don't serve as particularly useful examples.

> Given that the author is consulting for tiny startups, chances are he hasn't stared at those problems in the face

If you're going to make an ad hominem argument, you should at least do a more thorough job of looking up my background :)

I've worked at and with small, medium, and large companies. Every single tool and technique involves trade-offs, and no one approach will fit everyone, which is exactly the point I discuss at the end of the post.