Note that gcc and clang's __builtin_unreachable() are optimization pragmas, not assertions. If control actually reaches a __builtin_unreachable(), your program doesn't necessarily abort. Terrible things can happen such as switch statements jumping into random addresses or functions running off the end without returning:
Sure, these aren't for defensive programming—they're for places where you know a location is unreachable, but your compiler can't prove it for you. The example given in the rust docs, for example, is a match clause with complete guard arms (i.e. if n < 0 and if n >= 0).
GCC also has an extension for that: https://gcc.gnu.org/onlinedocs/gcc/Other-Builtins.html#index... which Clang supports: http://clang.llvm.org/docs/LanguageExtensions.html#builtin-u...