[dohboy]

You clearly don't work with Microsoft on a daily basis in a enterprise setup... I'll fill you in. The new lock-in is Office 365 with Intune/SCCM and Azure. We are in the extinct phase of having better management options in Intune for Office and surrounding technologies and enterprise IT will see this as an advantage over choosing another MDM/MAM vendor. Step one done for still controlling productivity apps and device management. Now it's getting developer mindshare and focus back on the Windows ecosystem. Pretty easy in enterprise as we just did a lock-in with Office 365/Intune. They still throw their weight around and their key/technical account managers must have missed the memo saying to be more open for other vendors/partners. So they may look nice but don't make the mistake of thinking there isn't a plan behind.