[zarski]

The article is is too vague and its advice unbalanced. Sure, you don't want to JUST be ticking off programming related todo list items. Yes, you need to do your marketing (adwords,blogging,emailing,etc.) and you need to watch your burn rate (fiscal management). However, the best marketing is having a great product. The users you do get to sign up you need to keep and in turn have them then do word of mouth. How do you do that with not-so-special software?

I don't like the analogy either as there are not enough details. A lot of restaurant startups I have noticed that tank think quality is everything. The have a two-month burn rate and need to be smash hit by the third (I am speculating). I don't want to contradict what I just said about web application quality but you got to balance and hang around for at least certain duration. I like this article on the subject of duration http://www.dshen.com/blogs/business/archives/lasting_two_yea....

IMHO 30% Marketing. 30% Fiscal management and creativity. 40% Continued application development and enhancement.