[davelocity]

> I think Spotify might actually do better by creative innovative new engineering features and improvements

If the problem is user acquisition, you don't get there with engineering improvements. Only exception is if those tech/product improvements are for increasing virality.

Yes they'll probably spend the money on marketing / PR, which makes sense since that's likely where the bottleneck (or foreseeable bottleneck given the other players in the industry) in their business is now.

[hussong]

I'd argue that engineering improvements would be key for user acquisition.

Where is that massive growth supposed to come from if the app is too complicated for users older than 30 years and too bloated for devices older than 2 years?