[bmelton]

Exactly. Except, the time to do it is before you decide on a tool, when the company is comparing time to value vs. quality.

Whether or not the experience is great isn't a deal-breaker, it's a factor in the decision making process. For plenty of companies out there, having a less-than-perfect application that they can deploy to many platforms in a month or two with a single or couple of developers is a choice that might get made, when the alternatives are either much longer timetables or many more dollars.