Maybe consumers only see the hard resolution as a differentiator and they're both 1080? Maybe BluRay has some uncomfortable restriction.
Either way it's the content producers and publishers' job to create more higher-quality and make consumers aware of it and make it easier for them consume it.
In this Age of YouTube, some of us can play our part by recording (as some recent phones/tablets can) and uploading in 4K. Design wallpapers in 4K. Even just seeing the higher resolution in the list of available options will increase awareness and pique more people to try a 4K display out.
While we're at it, let's make 10-bit/channel content more common too, now that the latest Macs and iPads have 10-bit displays. Anime fansubbers have already been producing 10-bit videos for a while.
Either way it's the content producers and publishers' job to create more higher-quality and make consumers aware of it and make it easier for them consume it.
In this Age of YouTube, some of us can play our part by recording (as some recent phones/tablets can) and uploading in 4K. Design wallpapers in 4K. Even just seeing the higher resolution in the list of available options will increase awareness and pique more people to try a 4K display out.
While we're at it, let's make 10-bit/channel content more common too, now that the latest Macs and iPads have 10-bit displays. Anime fansubbers have already been producing 10-bit videos for a while.