Of course a lot of farming is simply done by mass labour, which works if a little inefficient. On the high tech side we have GPS-controlled tractors and farmers can order up hyperpsectral images of their fields to check crop performance. Modern agriculture is extremely heavily industrialised to satisfy the demands of the billions of hungry people around the world.
I'm not sure how literally the OP meant the word "industrialized," but to me it seems like the goal of the PFC is actually less agricultural industrialization. If it's sad that a computer is helping to grow your food, ok. But I think the point is that a local farmer could improve their crops, or you could even grow food in your own house.
I think the concept is awesome and I'm totally up for building one, though having looked at their Github it's pretty rough and ready right now.
On the one hand I think there is something cool about old school gardening and actually growing your own stuff. On the other, the geek in me wants to hack the hell out of it. One of the major problems I have every time I want to grow salad is that it gets destroyed by snails and indoor gardening solves the pest problem quite nicely. Being able to download an ideal growth profile for a particular seed would be great.
Just what I wanted to see rural America displaced by -- dusty shipping containers stretching to the horizon, each with PV on top and a Monsanto logo on the side...
Don't worry though. This fills a niche similar to current-gen 3D printers: extremely useful for rapid R&D, but despite the hype simply too expensive and energy-intensive to undercut conventional production on a mass scale.
Yes, I feel sad about it too, though most seem to respond to this that it's a good and exciting thing.. Reading One Straw Revolution is the best way I can explain the feeling.