[michaelmrose]

I don't think anyone on earth installs a package with npm without specifically knowing what they are installing. This is in contrast to users going to foo.com expecting to find foo corps website.

Going to foo.com is a very serviceable strategy for getting foo corps website and if it's not you have invested 2 seconds and risked nothing.

Contrast that with npm unless you specifically know the package by name getting foo corps software by npm install foo is a total crap shoot that is only somewhat likely to succeed will cost you as much as a minute or more of your time and is installing software considered by most technical people to be risky.

Nobody is likely to confuse foo package with foo Corp unless the description of the package is unclear thus name and description should be considered together to decide if confusion exists.

[ChikkaChiChi]

But when you saw the headlines, "Internet broken due to Kik package dispute" it is reasonable to expect confusion with the trademarked company and software.

[michaelmrose]

Trademarks exist to prevent confusion in trade not in people who read headlines and not articles.

It's more likely that most had heard of neither and now way more clear on who both parties are.