[Ace17]

Business owners are not dumb, they're ignorant ... like the rest of us.

Software engineering is an immature field ; we still have doubts about what practises are beneficial. It comes as no surprise that our managers might not always know what will benefit their software in the long run. The whole notion of technical debt is just starting to make its way into their heads (and into ours).

How many times was your manager astonished by the time estimate you just gave her while she was "only asking you to add a checkbox"?