[derefr]

I think the argument is that art is sort of a predictive negotiation: to go with the food analogy, most chefs just won't cook for you if they know you won't eat what they're making the way they've served it (e.g. if you cover everything in a flood of ketchup.) If you're not interested in the idea they're trying to communicate to you through the art, then they stop experiencing the self-actualization of communicating that idea, and instead feel like a commoditized provider of grist for you to construct your own experience from. That's not what they signed up for.