[npsimons]

I feel very similarly, but also feel very strongly that is is very welcome thing in a world that seems more and more obsessed with shoving culture/content down our throats (ad-blocking software comes to mind as a similar thing). That being said, while I do use ad-blocking software, boycott companies that do excessive advertising and go out of my way to avoid advertisements (I pay for Netflix and Amazon prime and don't watch regular TV), I will not use this filter, for reasons you have stated. If I don't approve of the artist's vision (such as Michael Bay or McG, although that's more a case of artistic merits versus the content), I simply won't watch it at all.