[samstave]

Concorde had a fatal crash... but then they went out of business (er their division was dropped?) -- but everyone wants faster than sound transport between continents. I doubt BOOM will ever be a detracting brand issue.

[duaneb]

> I doubt BOOM will ever be a detracting brand issue.

I dunno, it could turn against them if they have reliability issues. "BOOM is the sound their planes make when exploding on takeoff", etc.