[torgoguys]

I think the page author is trying to show the current logo and the oldest logo, including going back to when companies were known by different names (a few of them are like that anyway).

If that's the case, the early Uber logo is incorrect. Originally known as UberCab, it's logo looked like this: https://2q72xc49mze8bkcog2f01nlh-wpengine.netdna-ssl.com/wp-...

You can see how what the page lists as the original logo is derived directly from the UberCab one.

[Marinlemaignan]

i think the author is trying to make a buck selling ready made logos for silly unicorns...

[matchagaucho]

Move fast and break things. You won't get the logo correct in the first iteration.

[Chris2048]

There seems to be a takeaway though - complex logos eventually get replaced.

[mikejarema]

Or any iteration for that matter, brand identity being so subjective and all.