[highsea]

This sounds really familiar.

In my experience the CEO/Founder can be classified as either of two types:

1) Great sales guy but has no deep concept of the technology his product is based on and other related aspects such as technical debt. Can be really hard to explain why something is more complicated than it looks to him, etc.

2) Great technical guy who can't sell. If you're not doing something conceptually new it can be difficult to acquire customers if your selling is weak.

I wonder if any one has encountered the unicorn CEO/Founder who's great at both of these things?

[byoung2]

Either of those would be preferable to what our company had, which was 3) Poor sales guy with no concept of technology. Even the engineers were were begging for basic marketing concepts like focus groups, A/B testing, user personas, etc. We actually got in trouble for wasting time thinking about marketing instead of doing our jobs.