[TheOtherHobbes]

I wonder if there are sector quotas, or at least sector tick boxes:

Social Developing World Middle Class US Consumer B2B ...and so on.

Of the set, I think the Developing World group is the most interesting. The markets there are huge and largely untapped, and a hit really does have the potential to change the world.

The Middle Class US Consumer group seems the least interesting. Some of the hardware projects wouldn't be out of place in a Sharper Image catalogue.