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by ams6110
3738 days ago
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Apple makes no money on the OS. That is included with the hardware and upgrades are free. So aside from services such as App Store and iTunes, Apple has to sell hardware to make money. It's not in their interest to encourage people to hang on to older hardware as long as possible. |
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There's a difference between encouraging people to hang on to hardware for as long as possible and actively driving away your customers by laughing at them or suggesting that your own products will be obsolete before the customer is ready to update again.
To maximise their profit on hardware Apple should be encouraging users to stay within the Apple ecosystem, even if those customers only upgrade every 10 years. This is especially true in today's climate of very powerful computers that will easily do most things a home user wants to do even after a decade. As someone who writes web software I am acutely aware that there are users who are still using old PCs with old software.
For Apple to push their customers to abandon Apple products in favour of things that last longer is corporate suicide.