[zepto]

You clearly didn't watch the keynote, since a significant part of it was about unprecedented programs to reuse and recycle their hardware.

[whitegrape]

The phrase "reduce reuse recycle" is actually a pyramid of effectiveness. The best thing is to reduce your consumption entirely, which in this case translates to not producing or buying new hardware you don't need.

[logfromblammo]

I split "reuse" into "repair" and "repurpose", so that I can put "repair" before "reduce".

I think a product designed to be repairable indefinitely is less wasteful than one that has half as much mass but needs to be completely recycled whenever any critical part fails.

I would dearly love to have a standard laptop form factor, even if means cases would be 5cm thick when closed and 2kg without its innards. If there were a laptop case standard, it would be a whole lot easier to manage repair parts and 3rd party upgrades.

[ams6110]

Recycling can be a net environmental negative, plus you still have the environmental impact of creating the replacement unit.

Not replacing something that still works is way better than replacing it even if you recycle the old unit.

[zepto]

That's why Apple prioritizes reuse over recycling.