[owenversteeg]

I think the most important thing with this company is not the UI or the onboarding or the way they distribute the money -- it's the fact that they got the approval of the content creators first and then went and started the beta.

Having the NYT, Newsweek, WaPo, WSJ, Businessweek, etc. on board shows that people can comfortable give them their money and know that it will actually be going to content creators. In far too many of these type of sites, the vast majority of the money doesn't actually go to content creators.