[snowwrestler]

Yes, this is the moment in the post when he moves the goalposts:

> I also own a desktop PC that’s five years old. I haven’t upgraded that either. Why? Because it’s a desktop PC: I can pull out parts and replace them with newer versions as they age. I don’t need a wholesale upgrade.

In the course of 3 sentences the standard went from "upgrade" to "wholesale upgrade", which is of course not what Phil Schiller said. A PC that has had a bunch of new parts installed is not what Schiller was talking about.

That said, I largely agree with the author that it was a dumb thing for Schiller to say. It doesn't make any point about the iPad Pro, and it makes Apple look like they are mocking people who can't afford their products--never a good look for any company, and undercuts the "doing good" message the rest of the keynote attempted to deliver.