[massysett]

"You are right that iOS could solve pain points for some of these customers, but then THAT is how Apple should sell people on it. That's what their marketing of old was like. Insulting those people does no one any good."

Marketing of old was "I am a PC" which always left me feeling like the PC guy, not the wise ass Mac guy. Apple has always had this snottiness about PCs, which probably appeals to the hard core Mac audience but is mostly impenetrable to the "I am a PC" guy because he is going to look at the iPad Pro, see it has no keyboard and no mouse and costs however many hundreds, and he's not even going to think of buying it despite whatver snottiness Apple rains out.