Very cool post! Thanks for sharing? How applicable do you think the learnings are for businesses outside of HR/recruiting? Could the same be applied to content marketing for other types SaaS?
I think many of the findings are applicable to any business.
I think article length always impacts virality but the sweet spot might change based on the domain. You'd have to experiment, but we see consistently across domains that articles less than 500 words perform poorly.
For SaaS, I think the best sharing channels are likely going to be LinkedIn and Twitter. Consumer apps is probably Facebook and Twitter.
The other findings like positive language, posting on Tuesday's and people loving lists are themes that other people have found in other domains.
I think article length always impacts virality but the sweet spot might change based on the domain. You'd have to experiment, but we see consistently across domains that articles less than 500 words perform poorly.
For SaaS, I think the best sharing channels are likely going to be LinkedIn and Twitter. Consumer apps is probably Facebook and Twitter.
The other findings like positive language, posting on Tuesday's and people loving lists are themes that other people have found in other domains.
Thanks for the question.