[ska]

I don't have any opposition to bigger storage, where did you get such a strange idea?

Clearly you are much smarter about this than Apple is. Their failure to understand the market as well as you have has undeniably lead to shrinking margins and market share, eventually to their exit from the premium phone market. It's a shame nobody buys their phones anymore.

More seriously - there are good criticisms that can be made of apples strategy, but they aren't the ones you are making. Your complaints show a naivety about how such markets work, and why.

In many markets, price is not a function of cost but a function of value (perceived or otherwise). In fact, this can be viewed as the defining characteristic of markets a company like Apple wants to be in, vs. those it doesn't want to be in. Competing in a commodity market is brutal.

That isn't to say that there aren't good arguments about why 32GB base would be better, but COGS delta isn't one of them, and focusing on it demonstrates a pretty fundamental lack of understanding of what market this phone is in.