[jccc]

There is exactly no one arguing for just-the-facts headlines to the exclusion of any with style.

The objection is to intentional misrepresentation of the story you get after you click. This one clearly does that.

Even the example given above ("Shocking!" "You wouldn't believe!!!") is the kind of headline that virtually always misrepresents the shock(!) and disbelief(!) one will experience upon giving it the click it so desperately wants.