[commiebob]

It went something like this - my memory is a little hazy as this happened a few years ago: Kraft at the time owned Nabisco and had all of it's "snack" brands under the Nabisco umbrella. Mondelez and Kraft merged and then split all the "snack" brands off under Mondelez (this included Cadbury because Kraft had already taken them over). Then 3G capital came in and merged Kraft and Heinz and spun Mondelez completely off into its own company - all the Cadbury/Nabisco brands are under the Mondelez umbrella and Kraft/Heinz has the non-snack stuff.