[bsbechtel]

>The article doesn't go into details as to why Apple should be doing anything with VR that isn't a) a proven technology nor is it b) anything more than a fad.

You could say the same about cars, but Apple is supposedly working on building one. The same could be said about watches before the Apple Watch was released too. I agree with your point, but I'm just playing devil's advocate.

[pessimizer]

Cars and watches are definitely proven technologies and not fads.

[bsbechtel]

Electric/self-driving cars are not proven technologies.

[DanGarcia595]

I would say that smart watches are still a fad.