[codybrown]

There's a big difference between Apple making their own VR hardware and shipping a computer with a fast enough GPU to run other VR hardware (or ability to have a fast enough GPU via something like the Razer Core).

The latter would be necessary for Apple in the growing VR ecosystem but it could be great for many other areas that require an intensive GPU. And that's the argument of the piece.

[jballanc]

Apple's target customer doesn't need a graphics card to do anything more demanding than video editing. It's been probably at least 7 years since you could get a Mac with anything like a top-of-the-line graphics card. Are there potential customers that Apple is not grabbing by not having a high-end graphics option? Sure!

But Apple doesn't care...

The thing about Apple is that, unlike almost all of their competitors, they really don't care about a "Mac in every home". They'd much rather target specific slices of the market where they can excel and make a lot of money (think BMW, not Ford).

[dogma1138]

Apple's target customers tarted to switch to PC for video editing because editing 4K> even on an Mac Pro is a nightmare because the GPU is weak as hell.

Rendering also takes considerably longer because the GPU performance is fairly limited.