[BuckRogers]

Yes, that's what Microsoft used to do. As odd as it sounds because that doesn't 'sound' like leadership to those who don't understand how technology and science works as iterative processes. That was when they were the de facto industry leader for decades. Now Apple is that leader. It's not a slight to say Apple is the new Microsoft. It's a massive accomplishment to have taken the mantle of the tech industry leader that everyone looks to.

Everyone, whether it's on top of love, hate or indifference, wants to comment on Apple. That's how you know you've won (the money probably doesn't hurt either).