If you don't mind hosting it yourself check out Flynn our pg appliance is very similar to how RDS is constructed. Or if you are more adventurous look at Joyent Manatee which the Flynn code is based off.
But that is precisely what I want to avoid. For most startups at an early stage, what we are short of is people. It's the github vs self hosted argument - most people with limited people resources would default to github.
RDS is the most expensive thing we pay for. It's worth it.
RDS is the most expensive thing we pay for. It's worth it.