[j0ncc]

Actually, if you price us up against other _linen_ bedding you’ll see that we’re incredibly competitive. Something comparable would cost upwards of $600.

Once you factor in the fact that linen lasts up to 10x as long as cotton the price becomes much more stomachable.

[culturestate]

This is something I'd genuinely like to know more about. Ikea sells an (ostensibly) 100% linen duvet + pillowcase set for $80; aside from the two sheets, what else makes up the delta?

[Gustomaximus]

Just because comparable goods are more expensive, doesn't mean you cant cut the price to 1/10th. You're including margin with cost. These are separate variables in pricing.

Maybe slackstation has an incorrect view on achievable base material costs but your retort doesn't answer this.

[bitewhite]

What does your margin end up being? I can imagine that cutting out typical retailer margins, stocking fees, insurance, etc... can cut a $600 bed set to $350 pretty quickly.