[astrec]

Our biggest site serves a nation of ~21 million, does ~3.5 million UBs (standard UB caveats apply) and derives 28.94% of it's traffic from Google organic.

I have to scroll down to keyword number 34 to find a phrase that is not some permutation of our domain name (which is also our hero brand name). The actual domain name accounts for 7.12% of these referrals, keywords 1-33 around 73%.

Out of interest, direct traffic is 38.66%

As amusing as the RRW debacle was, this is the way a significant segment of the population use the web.