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by bdwalter 3739 days ago
Lost me at asking for my email...
5 comments

They almost lost me with the location selection... The world is a big place to only show 5 or 6 cities. then they lost me with that sequence of anonymous > please register. How's this even anonymous? either they are not linking the previous step to this one so there's no point in registering or they are lying about the anonymous part.
Also at asking for salary details. Why discriminate against those with no salary?

I think this also contradicts the "free" claim. When I push a "See Results For Free" button, I expect to get free results when I push the button, not be prompted to transfer additional information.

They didn't lost you - they already had your data. That's why the form is 3-step.
10/10 - It should be optional.
bdwalter, we do that we we can verify real people are contributing to the community to keep up the integrity of the data. Tweet me @jasonnazar if there is specific data I can find for you :)
That's a cop-out answer.

You do it so you can get more emails. You do it because you use the slimy anchor-point tactic in your primary funnel.

Emails are important -- cool -- so just be honest with it. Make the field salary+email right away and don't bait-n-switch.

The problem is you want to eliminate friction. If you can suck someone into your platform and then, later, say "oh btw please verify your email address to we can publish and share your salary. Anonymously, of course".

The way it works today I have to grid through all of these forms before I get ANY IDEA what kind of value you may or may not give to me.

People are just going to use throwaway emails.
And throwaway salary info.