[disc]

> radio is a shitty channel through which to market your podcast

Maybe I'm just not the average NPR listener, but any time I have terrestrial radio playing, I'm highly subject to interruptions (eg., the end of my drive, a meeting during my workday, etc.) I always almost find an opportunity to resume the broadcast (via podcast) helpful.

[snaily]

Right, the benefits of podcast over radio are easy to explain.

The parent post's point is not that it is hard to market over radio, but rather that it is hard to action on the advertisement, since the listener likely has their hands full.