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by mikkokotila 3749 days ago
yes, the society we have at the moment is absurd to say the least. Because roughly 2/3 of all economic activity is consumer spending, and advertising is in some categories the single biggest driver for that spending, advertising effectiveness is intimately connected with national economy.

For example, if country A has significantly higher return on advertisement investment than country B, country A will have an advantage when the economies of those two countries are compared. I don't see anything good in the fact that it is so, but that's where we are now.

I don't spend much myself, and I'm not advocate for more spending. But the commentary is about ad blocking, and it would be foolish to discuss it without discussing the aspect of economic impact. My hope is that such commentaries stimulate the advertising industry to re-think advertising to the extent that it makes (much) more sense than it does currently.